City Center announces four more merchants for Downtown Allentown Market

July 1, 2019 in Featured, General

City Center Investment Corp., the real estate development company revitalizing downtown Allentown, Pennsylvania, today revealed four more merchants for its Downtown Allentown Market, which will open on the ArtsWalk in the early fall of 2019.

The lineup includes two local merchants who have other locations, one startup and one craft distillery from Lansdale, Pennsylvania. They are:

Doughnut Love

Started by Susan Ott in 2017, Doughnut Love’s mission is to share the love of good, quality food in doughnut form with everyone they meet. They will be serving up a variety of doughnuts, baked goods, coffee and espresso. You can currently find them at the Easton Farmers’ Market.

Licensed 2 Grill @ The Market

A Southern diner concept from Diane and Robert Johnson, who currently operate a brick-and-mortar location in Emmaus and brought the first food truck to the Lehigh Valley. They will serve breakfast, lunch and dinner.


A start-up Artisan pizza and signature pasta concept using locally sourced ingredients and focusing on freshness.

Boardroom Spirits

A family-owned craft distillery producing premium-quality spirits, including vodka, natural fruit-infused vodkas, gin, rum, brandies and specialty spirits that launched four years ago in Lansdale. They will also offer Pennsylvania craft beers and Pennsylvania wines.

“City Center is excited to announce our next four merchants,” said City Center’s Retail Leasing and Activation Manager Natalia Stezenko. “We are thrilled with all eight of our merchants and look forward to sharing their concepts with the public this fall. We have only one merchant bay remaining, and we expect to announce that concept in the next few weeks.”

The Downtown Allentown Market will be located on the ArtsWalk in a 12,000-square-foot space. It will feature nine bays for local and regional food merchants offering high-quality, fast-casual food and drink, such as baked goods and coffee, soups and salads, sandwiches, craft beer or wine, to name a few. The Downtown Allentown Market will provide ample indoor seating and flexible space for events, programming and pop-up shops. Regional muralists will bring unique local flavor to the walls, and large-scale windows will connect seamlessly to outdoor seating along the ArtsWalk.

City Center hired two firms that helped launch The Bourse food hall in Philadelphia to create The Downtown Allentown Market: Groundswell Design Group, a design firm specializing in place-making, public space activation and hospitality projects, and Cana Development, a commercial real estate development and brokerage firm that delivers mixed-use urban redevelopment projects with a focus on retail, hospitality and entertainment.

Customers can sign up for The Downtown Allentown Market newsletter and learn more at and follow the project on Facebook and Instagram at @DowntownAllentownMarket and #DAMThatsTasty.